Delivering Exceptional Value with Integrity and Respect. Every Time.
At IQ 170, we understand the challenges technology companies face when bringing innovative products to market and scaling growth. From customer acquisition and market positioning to expansion, success requires clear strategy, experienced leadership, and the ability to turn insight into measurable results.
We work closely with founders and leadership teams to provide strategic guidance and hands on expertise that drives meaningful outcomes. Through fractional marketing leadership and deep experience with B2B SaaS and AI Native companies, we help organizations strengthen their market position, reach the right customers, and build sustainable growth.
Our Approach to SaaS Marketing Execution
Our approach is rooted in collaboration, data-driven decision-making, and a relentless focus on results. Here’s how we work.
Strategic Alignment
We begin by understanding your unique business goals and target audience. Whether you have an existing marketing strategy or need help refining your approach, we ensure our execution efforts are fully aligned with your objectives.
Multi-Channel Execution
We develop and execute targeted campaigns across a variety of channels, including paid media, content marketing, SEO, and email marketing. Our multi-channel approach ensures maximum reach and engagement.
Data-Driven Optimization
We continuously monitor campaign performance, using real-time data and insights to optimize for better results. We’re not afraid to pivot and make adjustments based on what the data tells us.
Full-Funnel Focus
Our expertise spans the entire customer journey, from awareness and lead generation to conversion and retention. We ensure a seamless experience at every touchpoint.
Reasons to Partner with Us
Still not convinced? Here are six compelling reasons to choose us as your SaaS marketing execution partners.
Deep SaaS Expertise
Our team lives and breathes SaaS. We understand the unique challenges you face and know what it takes to succeed in this competitive landscape.
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Proven Track Record
We’ve helped numerous SaaS companies achieve significant growth through effective marketing execution. Our case studies speak for themselves.
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Hands-On Execution
We’re not just strategists – we’re doers. We roll up our sleeves and get the work done, managing campaigns from start to finish.
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Data-Driven Approach
Our decisions are based on data and insights, not gut feelings or guesswork. We use analytics to guide our strategy and optimize for results.
Transparent Communication
We believe in open and honest communication. You’ll always know what’s happening with your campaigns and have the opportunity to provide feedback.
Scalable Solutions
Whether you’re a startup or an enterprise, we have the resources and expertise to scale our services to meet your needs.
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What Our Clients Are Saying
VP Sales
$15M ARR AI/ML SaaS
Sedan’s role as our Fractional CMO has been pivotal. His focus on strategic program development and prioritization has made a huge difference in our marketing efforts. His leadership and clarity in managing resources have driven our positive ROI. We are thrilled to have him on board.
CEO
$45M ARR Fintech SaaS
Teaming up with IQ 170 was one of the best decisions we’ve made. Their expertise in campaign management and revenue optimization has transformed our approach and outcomes. We’ve seen a significant boost in ROI, and their support has been invaluable. Truly a growth partner we can rely on.
CMO
$85M ARR B2B SaaS
Working with Sedan has been a game-changer for us. His insights and strategies in demand generation have not only decreased our CAC but have also improved our overall marketing efficiency. Every step of the way, he’s shown incredible dedication to our success. Can’t recommend him enough.
Common SaaS Marketing Mistakes We Help You Avoid
Lack of Clear Goals
We help you define clear, measurable goals for your marketing campaigns, ensuring that every effort has a purpose.
Ineffective Targeting
We help you identify and target the right audience with the right message, maximizing your ROI.
Ignoring the Data
We implement robust tracking and analytics to measure campaign performance and identify areas for improvement.
Poor Messaging
We craft compelling messaging that resonates with your target audience and drives action.
Accelerate Your SaaS Growth Today
Ready to take your SaaS marketing to the next level? Contact us today to discuss your goals and how we can help you achieve them through expert marketing execution.